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TechSEO Vitals Newsletter

Welcome to the TechSEO Vitals Newsletter, brought to you by Martin Stepanek, an experienced technical SEO and web performance consultant with over 10 years of expertise in web development, website architecture design, and performance optimization.

Featured Post

🟣 15% Revenue Jump From Fixing One Simple Website Issue – TechSEO Vitals #20

👋 Hey Reader, After two weeks I’m back with a new episode of the TechSEO Vitals Newsletter. This time we will dive into a topic about something that annoys all of us when it happens. So let’s dive in. Feedbacks are welcome! 🙏 ➡️ TL;DR Visual instability known as Cumulative Layout Shift (CLS) directly impacts revenue. Carpe increased revenue by $150K monthly after fixing CLS. The problem is widespread but fixable. Most sites can improve visual stability in days by adding image dimensions and...

TechSEO Vitals Newsletter (Episode #19)

👋 Hey Reader, After a short break, I'm back with a new episode of TechSEO Vitals newsletter and a slightly improved episode structure. Since more than half of subscribers are business-oriented, I'm splitting each episode into two parts. The business side of the problem, and developer's corner for a deeper dive into the technical aspect of the issue. I hope you'll enjoy this new structure I’ve designed. Feedbacks are welcome! 🙏 ➡️ TL;DR Slow-loading main content drives away customers. Sites...

👋 Welcome to the TechSEO Vitals Newsletter #18 Hey Reader, Time to First Byte, commonly known as TTFB, stands as the most critical metric in technical SEO and overall web performance. Basically, it measures the wait time from when you hit enter until your browser receives its first response from the website’s server. During this time, you see nothing but a blank screen. Unfortunately, TTFB is also one of the hardest metrics to improve because the underlying issues often run deep within your...

👋 Welcome to the TechSEO Vitals Newsletter #17 Hey Reader, A multilingual website allows visitors to experience your content in their native language, creating trust and connection that drives conversions. However, while businesses focus on translations, payment processors, delivery methods, and local regulations, the technical foundation often gets overlooked. Undoubtedly, all of them are critical parts of the expansion, but technical SEO and web performance carry equal weight. Choosing the...

👋 Welcome to the TechSEO Vitals Newsletter #16 Hey Reader, Crawlability has become a critical challenge as the number of web crawlers and their requirements grow exponentially. When you fall behind on keeping up with these evolving demands, your brand and website can disappear from major platforms, such as Google, Bing and ChatGPT. In this article, I’m exploring the most essential aspects of crawlability that every website must implement to stay visible in search engines and AI tools....

👋 Welcome to the TechSEO Vitals Newsletter #15 Hey Reader, Website migrations are among the most challenging aspects of technical SEO. Despite careful planning and thorough preparation, there can always be unexpected problems during the migration process. I’ve prepared a dedicated checklist that you can use to minimize these issues in your upcoming project. This technical SEO checklist compiles my years of migration experience and I divided it into three main phases: Pre-Migration, Migration,...

👋 Welcome to the TechSEO Vitals Newsletter #14 Hey Reader, Throughout my career as a technical SEO and web performance consultant, I’ve seen countless websites face significant problems due to mistakes made by marketing teams and developers. To protect your business from these costly errors, implementing regular monitoring is absolutely critical. Based on the size, type, and frequency of changes on a website, I typically conduct daily, weekly, or monthly monitoring for my clients. This...

👋 Welcome to the TechSEO Vitals Newsletter #13 Hey Reader, I'm here again with a new newsletter episode after two weeks away. Mobile e-commerce has fundamentally transformed how we shop online. Currently, over 60% of web traffic comes from mobile devices, including shopping activities. Global mobile e-commerce sales are projected to reach an astounding $4.32 trillion in 2025 and $5.89 trillion by 2029. Modern shoppers expect flawless mobile experiences. We research products, compare options,...

👋 Welcome to the TechSEO Vitals Newsletter #12 Hey Reader, Over the years, I’ve refined my approach to technical SEO audits through hands-on experience. I created the following checklist, which represents my proven system for identifying and fixing the most impactful technical issues affecting search visibility and user experience, ultimately leading to higher revenue. Unlike generic SEO guides, this is the actual checklist I created and use with clients to deliver significant improvements....

👋 Welcome to the TechSEO Vitals Newsletter #11 Hey Reader, Two weeks have passed again, and I’m back with another newsletter episode. We’ve all been there. Halfway through checkout when the loading spinner appears and spins… and spins. Frustrated, I abandoned my cart and headed to a competitor’s site where the checkout process was lightning fast. Within minutes, I’ve completed my purchase elsewhere. This scenario plays out millions of times daily across the internet. Behind these lost sales...