👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! Many times I've seen e-shops go offline in the busiest weeks of their year. News sites stall at 7am, when everyone opens them over breakfast. The traffic was expected. Their TTFB was often already two seconds on a normal day. Nobody at those companies called it a technical SEO problem. It was a line on an invoice. A hosting plan chosen years ago because it was cheap and never complained. Then the peak arrived. ➡️...