👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! The last few months have been confusing. What should we do with our websites to prepare them for AI? What should we avoid? Finding the right answers is harder than ever because multiple authorities are saying the opposite things. To figure out what actually improves visibility across AI search and tools, we need to go deeper. We need to understand how AI models work, what server logs reveal about crawler behavior,...
20 days ago • 4 min read
👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! Staying rational is hard right now. The AI hype is everywhere, and the fear of missing out affects most people and businesses. In this episode, I will talk about the three biggest issues related to AI that I currently see. Disclaimer: I’m a huge AI fan and use it for hours every day. But it has to be used for tasks where it makes sense. Not blindly for everything. ➡️ TL;DR AI visibility tracking tools...
about 1 month ago • 5 min read
👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! I recently worked with a website that had a huge indexing problem. The cause? A small mistake that was easy to miss. The site had content in multiple languages. Only the main language was ranking. Google completely ignored the other languages. It was like those pages didn’t exist at all. This is a common issue that can kill your international SEO efforts. Even when you have great content and quality translations,...
about 2 months ago • 3 min read
👋 Hey Reader, Happy New Year! After the Christmas and New Year break, I’m back with a new episode of the TechSEO Vitals Newsletter. This time, things will be a little different. I’m not sharing tips or case studies today. Instead, I want to introduce you to a new tool I’ve been building for the past six months. I named it VitalSentinel. Not John or Lily. For a “robot,” I didn’t want a human name. ➡️ TL;DR I launched an all-in-one Technical SEO and Web Performance Monitoring tool called...
2 months ago • 2 min read
👋 Hey Reader, Welcome back to another episode of TechSEO Vitals Newsletter! I’ll start with one anecdote. Would you go for a 3-day trek in the mountains with 8 kg extra in your backpack that you know you won’t need at all? Because that’s what we do with the majority of websites. On average, almost 50% of the code we require visitors to download goes completely unused. Mainly JavaScript and CSS. The impact goes beyond just performance and business metrics. Think about your smartphone battery....
3 months ago • 4 min read
👋 Hey Reader, Welcome back to another episode of TechSEO Vitals Newsletter! Did you know that when your website is incorrectly configured, it can have eight times more pages than it should? Eight identical versions of the same page. The only difference is the URL address in the browser. This type of issue can easily kill any website, even when it has great backlinks and content. It’s time to talk one more time about how important it is to have a strong foundation for your house. Otherwise,...
3 months ago • 4 min read
👋 Hey Reader, Welcome back to another episode of TechSEO Vitals Newsletter! Over my years as a technical SEO consultant, I've noticed something... The same issues appear across most websites I worked with. These sites ignore valuable strategies that could double their results within weeks. Today, let's talk about one of these overlooked strategies: internal link building. It's relatively easy to implement. The costs are minimal. And the results? Often impressive. Getting better positions in...
4 months ago • 4 min read
👋 Hey Reader, Welcome back to another episode of TechSEO Vitals Newsletter! It’s been over a year since we’ve known that most LLM and AI search engines don’t render JavaScript when they crawl our websites. ChatGPT, Claude, and Perplexity simply skip JavaScript entirely. I first wrote about this on LinkedIn last year. However, not much has changed since then. Every day, I visit websites that rely entirely on JavaScript rendering. Their owners don’t realize they need server-side rendering at a...
4 months ago • 4 min read
👋 Hey Reader, Welcome back to another episode of TechSEO Vitals Newsletter! This week, we're tackling your website's most expensive single point of failure, which most companies don't even know exists. One wrong character in a simple text file can make your entire business invisible to Google and other search engines. Let's dive in 🤿 ➡️ TL;DR One wrong line in robots.txt can block your entire website from search engines. HubSpot lost 10.5 million pages from Google due to a simple...
5 months ago • 5 min read