👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! Did you know a 404 isn’t always enough to get a page out of Google? On a large website I worked with, a whole section was removed. Every URL returned 404. Intentional, clean, done. The sitemap didn’t get the memo. A technical issue in the enterprise CMS kept every deleted URL in the XML sitemap for a couple more weeks. Impressions and clicks for that section dropped by roughly half. Then they stalled. Half of the...