👋 Hey Reader, Welcome back to another episode of the TechSEO Vitals Newsletter! I’ve had this conversation three times in the past month. A site ranks fine in Google. Decent traffic, decent positions. Then someone runs a few brand prompts in ChatGPT or Claude and gets nothing. Or worse, gets a clean citation for the competitor down the road. The site owner is confused. We’re #2 in Google for that query. How are we invisible here? The answer is almost always the same. The site has been getting...